The Future of Flooring: Insights from Industry Experts


The construction industry acts as the backbone of various economic sectors by shaping the built environment. As we advance into 2024, the commercial flooring sector is undergoing significant changes, reflecting broader shifts in design preferences, technological advancements, and sustainability concerns. This report looks into the future of flooring, drawing upon current trends and expert insights to forecast the direction of the industry.

Current State of the Industry

The flooring industry is experiencing a cautious optimism. Less than a fifth of wood flooring industry professionals foresee strong growth, with a modest number expecting significant sales increases. Despite this restrained outlook, there is a consensus that certain trends will shape the future of flooring.

Luxury Vinyl Tile (LVT)

One of the most prominent trends is the continued rise of Luxury Vinyl Tile (LVT). Its versatility and durability, coupled with its ability to mimic natural materials like wood and stone, make LVT a preferred choice for many. Affordability is also a key factor, as LVT often comes at a lower price point than its natural counterparts.

Wide and Large Format Tiles

The aesthetic appeal of wide tiles is gaining traction, with large rectangular tiles becoming increasingly popular. These wider formats contribute to a perception of increased space within a room, which is a desirable attribute in both residential and commercial settings.

Hardwood and Wood-Look Products

The preference for lighter, more natural wood finishes is on the rise, indicating a shift away from grays and dark colors. However, real hardwood faces competition from wood-look products such as LVT, WPC, and laminate. These alternatives continue to impact real wood sales negatively, as they offer similar aesthetics at a more affordable price point and with greater durability.

Engineered Wood

Engineered wood has seen a slight increase in favorability, suggesting that it may gain more prominence in the coming year. Its stability and the potential for varied design applications make it a strong contender in the flooring market.

Natural and Light Wood Tones

Natural and light wood tones have been trending for several years and are expected to maintain their popularity. The preference for these tones aligns with a broader industry shift towards more organic and earthy aesthetics.

Expert Opinions and Industry Dynamics

Design experts and industry professionals agree that the future of flooring is leaning towards materials and styles that offer a blend of tradition and innovation. There is a clear movement towards products that provide a sense of timelessness, blurring the lines between past, present, and future.

The industry must also contend with external factors, such as economic conditions and shifts in consumer behavior. For instance, the increase in minimum wage for factory employees reflects broader economic trends that could influence production costs and, ultimately, product pricing.


While traditional materials like hardwood will maintain a place in the market, the rise of durable and affordable alternatives is undeniable. As consumers continue to seek out products that offer both aesthetic appeal and practical benefits, the industry will likely see a diversification of offerings that cater to these demands. The flooring industry’s trajectory suggests a blend of innovation with reverence for traditional materials and styles. As we move forward, it will be crucial for industry players to adapt to these changes, investing in education and expertise to stay competitive.

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